Five Top Tips for Trade Marks (Brand Protection)
Every business plan should include an IP strategy (intellectual property), to maximise the value of your intangible assets. Recognising the importance of your brand is key to unlocking your market potential. 1. Identify your Brand Assets How do your customers find you? Do they hear your name, see your logo, or recognise your colour scheme? Each of these signs is legally a trade mark, and can be a valuable part of your business 2. Stand Out from the Crowd…
